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      E-Commerce, Marketing & Digital

      Legal services to support online and offline marketing and sale of products and services.
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      • Brand Creation & Management
      • Digital & Online
      • Regulatory Advice
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      We negotiate the legal issues associated with selling your goods and services across the world.

      Experienced in both IP-related issues and the regulations covering jurisdictions around the world. We provide the legal expertise you need to support the marketing and sale of products and services, both online and offline.

      Campaign Clearance

      Marketing campaigns such as advertising, promotions and competitions, generally require clearance.

      We will ensure your competitions and prize giveaways comply with relevant regulations, including betting and gaming laws, advising on terms and conditions required for participation.

      Media Agreements

      We will work with you to review your media and marketing agreements to ensure you have the protection you need.

      Media ventures can generate numerous agreements with third parties such as design agencies, advertising, and promotional agencies, as well as artist or performer agreements with talent agencies to cover endorsements and appearances. We will review these to make sure your interests are covered.

       

      Brand Creation & Management

      Successful brand creation and management relies on careful handling of legal issues.

      We advise you on the agreements you need when developing a new brand, including those governing copyright ownership, design records and the ability to register your brand as a trade mark.

      We will review your merchandising, point of sale materials and marketing collateral, helping you negotiate the increasingly complicated world of online marketing.

      We bring expertise in Geographical Indications, collective and certification marks and their licensing, co-branding and other brand orientated marketing structures.

      Our IP expertise means we can ensure your commercial operations work seamlessly with your trade mark portfolio management.

      Digital & Online

      Covering websites, apps, social media and content delivery mechanisms, our specialist legal advice will help you negotiate the regulations and jurisdictional complexities associated with digital media and marketing.

      We advise on website agreements, digital publishing agreements, terms and conditions, clearance, interactive technology such as computer games and interactive entertainment and consumer-generated content.

      Regulatory Advice

      Marketing products and services in complex regulatory environments means consideration must be given to areas such as the labelling of products, advertising and promotional restrictions as well as import / export rules.

      We can guide you through the regulatory and marketing approvals required, often from specific government departments, to make sure your products and services are marketed and sold legally. We keep abreast of regulatory changes, so you don’t have to.

      Data Privacy

      New data privacy regimes are being established around the world, regulating how companies collect and store data about their customers.

      Whilst privacy rules may be similar in different jurisdictions, local details and consumer expectations can vary considerably so international campaigns require careful planning to ensure they are compliant.

      Brand Protection

      With a proliferation of domain name systems out there, we will work with you to decide on the right intellectual property protection and enforcement strategy for your business.

      This includes considering social media usernames and that online content and product sales may create secondary liability for internet intermediaries, requiring complex digital enforcement programmes.

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      Our Team

      Tania Lovita

      Principal & Head of Dispute Resolution Team Indonesia

      Jakarta

      +62 21 769733