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      Entertainment, Sports & Influencer IP

      The promotion of brands through entertainers and sports figures, as well as the growth of online platforms and power of influencers, is completely changing the world of IP.
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      We advise on all IP and related issues across these industries including the marketing and brand promotion through entertainment and sports figures as well as influencers and other creators. 

      We advise on contract negotiations, foreground and background IP creation and ownership, appropriate protection and use of IP, advertising and promotion regulations, risk assessment for advertising creative content executions,  the imposition and enforcement of exclusivity terms and relations with platforms.

      In the field of sports, we have advised leading global companies on their rights in relation to sponsorship of events, licensing agreements, ambush marketing enforcement campaigns. 

      In the realm of entertainment we have acted for leading movie and video games companies in relation to a wide variety of issues, from brand acquisition, technological measures protection, and enforcement to broader protection of their economic interests in their intangible assets.  We have also assisted a music company to purchase a music platform in South East Asia.  We have assisted a major video games company in relation to private server actions in Asia. 

      Services & Solution

      We have experienced advisors in:

      • Negotiation and drafting of commercial agreements
      • Exploitation of commercial, marketing and advertising rights
      • Image rights – protection, commercialisation, enforcement and litigation
      • Enforcement of communication and broadcasting rights
      • Data protection
      • Technological measures protection (related to copyright protection)
      • Brand protection and enforcement
      • Disputes over rights to content
      • Brand partnerships – including key brand associations
      • Due diligence